June 13, 2024
Africa, Events

Digital Virgo at Gitex Africa 2024: A Resounding Success Digital Virgo at Gitex Africa 2024: A Resounding Success

The second edition of GITEX Africa, held in Marrakech, Morocco from May 29 to 31, 2024, was a resounding success. The event brought together over 50,000 participants from 150 countries, including tech giants, over 1,400 international exhibitors, 550 ministerial delegations, 700 innovative startups, and more than 400 investors from around the world.

Showcasing Alternative Payment and Content Monetization Solutions at Gitex Africa 2024

Digital Virgo’s presence at GITEX Africa 2024 was marked by numerous interactions that not only strengthened our positioning in the African market but also generated significant media coverage, amplifying our impact and visibility across the continent. We showcased our innovative solutions from alternative payments to content monetization, which garnered considerable interest from attendees.

Africa’s Premier Technology Event – 3 Days of Networking

In just two years, GITEX Africa has become the must-attend event for technological innovation on the African continent. The event offered an exceptional platform for technology companies, startups, investors, and policymakers to meet, exchange ideas, and collaborate. The packed agenda included conferences, panel discussions, product demonstrations, interactive workshops, and partnerships agreements.

Driving Africa’s Digital Transformation through Alternative Payment Method

Our key solutions attracted significant interest, highlighting the importance of financial inclusion and access to premium digital services in Africa. The continent is experiencing rapid digital transformation, with increasing smartphone penetration and adoption of mobile payment services.

According to the latest statistics from GSMA, projections for 2030 indicate that over 88% of Africans will own a mobile phone, with 1.36 billion people having a SIM connection. This widespread mobile phone ownership will greatly facilitate access to content through carrier billing.

The Media Marathon

During GITEX Africa, we engaged in several impactful interviews with both Moroccan and international media. These interviews provided an excellent opportunity to present our innovative billing solutions, focusing on the monetization of premium content. We shared our vision and objectives, highlighting how our high-performance solutions can help merchants effectively monetize their digital platforms, but also generate revenue & reach for telcos.